In 2008, Stefano Russo relaunched the men's and women's collections, collaborating with Marc Jacobs and Kim Jones to develop unique concepts for the fashion shows, creating an iconic identity with the damier pattern for men and the monogram for women. Additionally, a research and experimentation lab on materials and new technologies was established, anticipating perceptions and trends. The result is the creation of special projects that combine craftsmanship and high technology.

Since 2018, Russo has dedicated himself exclusively to the men's collection alongside Virgil Abloh. He is currently contributing to Pharrell Williams' new vision.